HONDA can increase sales figures. It starts with HRV first.

              HONDA can increase sales figures.

                            It starts with HRV first.
           

Honda Hrv does not think it's interesting again. It's a potent tool. It's a car built on the Jazz platform. There are magic seats. This is an important model for people who need a bigger car because of some features of jazz. It is really useful and very useful to us with variable interior volume. Whether commercial use is very functional for the family.

Why is not so common. Why in some countries is sold with very little capacity.  With a population of 80 million, the annual sales of 1000 Hrv in Turkey is very low.

Of course it can be sold more in other countries of the world. But Turkey must be at least twice as high as today's potential. Hrvs from Mexico to Turkey have never been seen on roads in Istanbul. However, before the new HRV market went out there were very positive expectations. I do not know what the Honda executives think. But this new Hrv is not lost before.

Below are sales figures by region. This can give you an idea.

Honda Hrv bence yine hakketiği ilgiyi görmüyor. Potansiyeli olan bir araç. Jazz platformunda inşaa edilmiş bir araç. Sihirli koltuklar var. Bu ise jazz kullanıpta bazı özelliklerinden dolayı daha büyük bir araba ihtiyacı olan insanlar için önemli bir model. Gerçekten çok kullanışlı ve değişken iç hacmi ile bize çok yararlı bir araba. İster ticari kullan istersen ailen için çok fonksiyonel. 

Neden çok yaygın değil. Neden bazı ülkelerde çok az kapasite ile satılıyor. 80 milyon nüfusu olan Türkiye de yılda 1000 Hrv satılması çok düşük.

Elbette dünyanın diğer ülkelerinde daha fazla satılabilir. Ama Türkiye nin potansiyeli bugünkü rakamların en az iki katı olmalı. Meksikadan Türkiye ye gelen Hrv ler İstanbul da yollarda hiç görülmüyor. Halbu ki yeni HRV piyasaya çıkmadan çok olumlu beklentiler vardı. Honda yöneticileri ne düşünüyor bilmiyorum. Fakat bu yeni Hrv de bir öncesi gibi kaybolmasın. 

Aşağıda bölgelere göre satış rakamları var. Bu size fikir verebilir.

                         Avrupa satış rakamları. European sales figures.

	Honda HR-V 2015	Honda HR-V 2016	Honda HR-V 2017
January		1.985	2.829
February		2.289	2.924
March		4.706	4.195
April		3.531
May		2.822
June	21	3.227
July	9	2.449
August	158	1.976
September	2.613	3.629
October	1.695	2.231
November	1.724	1.999
December	1.401	2.220

	Honda HR-V
2016	33,064
2015	7,621

                        Abd de satış rakamları. Sales figures in the US.

	Honda HR-V 2015	Honda HR-V 2016	Honda HR-V 2017
Ocak ayı		4,177	5,689
Şubat ayı		4,940	6,354
Mart		6,398	7,653
Nisan		6,969	8,527
Mayıs ayı	6,381	7,392
Haziran	7,760	6,567
Temmuz	5,909	7,394
Ağustos	4,567	7,580
Eylül	4,608	6,853
Ekim	4,502	6,596
Kasım	3,505	8,141
Aralık	4,737	9,034

	Honda HR-V
2016	82,041
2015	41,969

                  Çin de satış rakamları.Sales figures in China.

	Honda Vezel 2014	Honda Vezel 2015	Honda Vezel 2016	Honda Vezel 2017
January		9.461	11.998	12.113
February		5.218	6.489	7.058
March		9.001	14.163	12.342
April		9.015	14.193
May		9.659	14.398
June		10.044	14.124
July		10.085	13.957
August		9.928	12.352
September		11.721	15.358
October	1.209	10.790	14.438
November	9.697	13.587	16.511
December	11.639	18.329	16.095

Honda Vezel
2016	164.076
2015	126.838
2014	22.545

Car sales statistics for the small SUV / crossover segment segment in Europe, updated every quarter.

European sales 2016 small crossover segment
February 22, 2017

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After more than 1 million small crossovers and SUVs were sold in Europe in 2015, this remains one of the fastest growing segments with an increase of 16% to 1,4 million sales in 2016, more than half the volume of the subcompact hatchbacks, Europe largest segment and the models on which most of these crossovers are based. The growth is mostly fueled by recent model introductions, as proven by the fact that the entire top-4 loses share of the segment. Still, only two models in the top-10 lose volume in 2016, although that figure doubles to four in the last quarter. As expected, the Renault Captur holds on to the segment lead and becomes the first small crossover to sell over 200.000 units annually in Europe. More surprisingly, the Captur manages this performance without having been updated since its launch while its two closes rivals have been facelifted in 2016. Of these two, the Opel/Vauxhall Mokka sees stable sales and loses its second place to the Peugeot 2008, the fastest growing model in the top-4.

In fact, there is a huge potential in the Honda HRV nin segment. This segment is growing rapidly. A good analysis and good strategy is needed to evaluate this.

 Of course I do not know a lot of Honda executives know.

 I do not know what difficulties they face. I do not know the costs. I do not know the factors that affect your market share. I do not know the taxes and costs they pay in the countries they produce.

But what I know. Generate start. Sell ​​results. But having a loyal customer is the main goal.

I know that Honda does not earn most of its profits by selling cars. After-sales gains are more.

I do not know exactly, but I do not think it makes a profit of over 5%. Car sales.

But when the customer takes the car, they will have the necessary maintenance every year.

Maybe we will do the car twice a year.

 In addition, the service will come for any kind of breakdown and repair. It will go to Honda services again until 6 years warranty expires. This is where they come and go, and Honday will always make money. Such customers always support the company in difficult times. It's like the source of money constantly. These satisfied and happy customers make Honda's voluntary advertising. Here are the target groups that should be earned.

 If you can not sell the car, you can not make money. After a while you will pull out the unsold models from the market. The main thing to do is to establish a more interactive customer relationship. Do not break the connection with the customer. To increase publicity and social activities. Spread the Honda brand and its products in all areas of life. Passive or active advertising in any environment. To improve people's quality of life. To give them life joy. You, the customer, are delighted. The client is happy to you. A relationship he gained on both sides.

I'm not just talking about the Hrv model. This applies to all of Honda's products. The satisfied customer will then come back with a few friends. This ensures that Honda's position in the market is higher. If I'm not mistaken, the Hrv suv market is in the 13-14 ranks. However, compared to the previous year, sales figures increased by 300%. This is the world's first in terms of the rate of increase. But you are misled by this. Because in the previous years there were very low sales figures.